Good product photos are essential for attracting buyers and increasing sales on online marketplaces like Etsy and eBay. Jewelry photography, in particular, requires careful attention to lighting, background, and detail to showcase each piece’s true beauty. This guide walks you through simple yet effective techniques to help your jewelry stand out.
Use Proper Lighting
Natural Light Works Best
- Shoot near a window with soft, indirect sunlight.
- Avoid harsh shadows and overexposure from direct light.
Use a Light Box
- A light box diffuses light evenly around the jewelry.
- Helps reduce reflections and highlights details.
Choose a Clean, Simple Background
Neutral Colors
- White or light gray backgrounds are ideal for clarity.
- Avoid patterns or textured surfaces that distract from the jewelry.
Consistency Matters
- Use the same background for all products to keep your store cohesive.
- , side, and clasp.
- Include a shot that shows scale (e.g., with a coin or ruler).
Keep It Steady
Use a Tripod
- Prevents blur and maintains alignment.
- Allows for hands-free adjustments.
Use a Remote or Timer
- Minimize camera shake when capturing images.
Include Lifestyle Shots
Model Photography
- Show how the piece looks when worn.
- Helps customers visualize the size and fit.
Styling Ideas
- Pair the jewelry with clothing or other accessories for inspiration.
Edit Thoughtfully
Adjust Brightness and Contrast
- Make the piece pop without distorting its true look.
- Ensure the background is clean and bright.
Don’t Over-Edit
- Keep the final image true to life to avoid misleading buyers.
- Remove dust or blemishes but retain texture and natural shine.
Optimize for Online Listings
High-Resolution Images
- Ensure clarity when zooming in.
- Ideal size: at least 1000 x 1000 pixels.
File Naming and Alt Text
- Name images with relevant keywords (e.g., “silver-necklace.jpg”).
- Add descriptive alt text for accessibility and SEO.
Photographing jewelry for Etsy or eBay doesn’t require expensive equipment; it requires attention to detail, proper lighting, and clear styling. By following these tips, your jewelry listings will look more professional, build buyer trust, and ultimately lead to more sales.
Remember, every time you photograph jewelry, aim to highlight its unique qualities. Photograph jewelry in natural light, photograph jewelry from multiple angles, and photograph jewelry on a model whenever possible. The more thoughtfully you photograph jewelry, the more confidence buyers will have in your product.